Showing posts with label problem solving. Show all posts
Showing posts with label problem solving. Show all posts

Friday, January 16, 2009

Rags to riches?

 

From the Midland Free Press, By CHRISTINA BERNARDO

In an effort to keep complex items such as textiles from landfills and to extend the life of cloth beyond its original usefulness, Midland resident Louise Sparrow makes one-of-a-kind clothing with used apparel and scrap fabrics.

She makes clothing such as t-shirts, pants, skirts and dresses for children under her label Repurposed.

"I make all kinds of textiles, from chair covers to apparel to home decor," she said. "(Making textiles) uses a lot energy, water and various resources to create, so I'm trying to take that energy that's already been spent, and extend the life of the textile that's been produced.

"I'm keeping the clothes out of the landfill and I'm extending the original investment of energy, and resources, and turning it into something else," she said. "For me it mimics life itself. Nothing alive ever really dies. It just goes into the ground, turns into energy and comes back as something else."

Harvesting fabric is her way of being environmentally-concious.

Before she got into making children's clothing, she was making trapper hats and reusable bags.

"I've always wanted to do more with textiles because there's so much out there," she said. "I started with this because it's small enough that I can do it in a short period of time. I can charge $15 for the boys' t-shirt and $18 for the little girls' dress -- that's not inexpensive. On the other hand, you're also getting a one-of-a-kind, and then I bring my design skills to it."

Sparrow's ultimate talent is what she brings to her Repurposed pieces.

"The design process is very organic. I don't decide that I'm going to make a shirt an orange shirt," she said. "I look at what I've got. I let the fabric inspire the design."

The 50-year-old gets her clothes from local thrift shops.

She will make other clothing sizes upon request.

Sparrow has been sewing most of her life and loves "to turn something into something else."

Sparrow's future for Repurposed is to continue to harvest fabric, but also grow it, so she can create sewing circles and perhaps sell on the Internet.

For more information on Repurposed, contact Sparrow at 527-4023.



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Monday, November 17, 2008

Uplifting Attitude Aids Marketing, Makes Sales

Anup Gupta of SCORE tells the Ohio Beacon Journal it's all about attitude:

Offer clients products and services that can boost efficiency, cut expenses, deliver value
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The media and naysayers constantly underscore today's tough economic times. As an optimist, however, I always look at the brighter side of issues.

Being in the business of helping clients with their marketing, I am regularly asked, ''How should a business owner approach marketing in this downturn?''

Here are some suggestions:

• Market consistently.

The renowned management guru and author of In Search of Excellence, Tom Peters, says, ''Now is the time to turn up the heat, not down.'' There is a lot of truth to that advice. Depending on your marketing budget, now is not the time to cut back on marketing and sales efforts.

Keeping your name and face in front of clients and prospects in good and bad times will ultimately pay dividends.

Differentiate your business from the competition. Offer solid reasons why yours is the company with which to do business.

• Be results oriented.

When times are tough and your clients are experiencing declining revenues and profits, it is only natural they are being careful with spending. Offer solutions that can be substantiated and add to the bottom line.

How? Offer products and services that help cut costs and increase efficiency, saving time and money. Enhance brand awareness to increase business. Apply the creative juices to come up with various ways to deliver value.

• Keep in touch with existing customers.

''I don't want to hear someone beat us to the marketplace because we didn't get out of the building,'' said Frank Hauk, EMC Corp. executive.

Visit clients regularly. Let them know how much you appreciate their business. Find out ways you could be of more assistance. Add value, whether it is by better service, creative financing, warehousing, improved packaging, etc.

Strengthen and a create a long-term, mutually advantageous business relationship.

• Think positively.

Norman Vincent Peale inspired generations with his Power of Positive Thinking best-seller. This is a powerful motivator — maybe the most important characteristic of all — to meet today's economic challenges.

If you buy into negativity, clients can sense it and delay or eliminate purchases.

Change your mind-set. Instill confidence, not concern. Your demeanor should be uplifting. It is vital to consummating sales in today's market.
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Anup Gupta is affiliated with the Akron chapter of SCORE. If you would like more information on this or other business-related subjects, contact Akron SCORE via the Internet at http://akronscore.org or by calling 330-379-3163. Services are free and confidential. SCORE is a resource partner of the U.S. Small Business Administration.







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